The town of Makarska evolved in a natural harbour bordered by the Osejava cape in the south-east and the Sveti Petar peninsula in the north-west. In the last 50 years, the town spread incorporating the villages of Veliko Brdo, Puharići, Batinići and Makar, which are located at the very foot of the Biokovo mountain. Today, it is a tourist destination with numerous hotels, villas and boarding houses, diverse high-quality gastronomy, as well as numerous entertainment, sporting and cultural events on offer.

Makarska is one of the best-known tourist destinations on the Croatian coast that attracts visitors with its natural features and climate, diverse tourist offers and hospitable hosts.

Biokovo Nature Park is an interesting excursion site suitable for more demanding hiking tours and perfect for getting to know the diverse vegetation and wildlife cared for by the employees of the Nature Park, hunting clubs and hikers. A ferry ride separates Makarska from the island of Brač, while a catamaran line and numerous day-trip boats connect it to other islands and towns in the summer months.